Loca Loca where Halloween is all about Fright Night, the Day of the Death is an explosion of color and joy. Dia de los muertos is the most beautiful and colorful annual celebration of Mexico. This national celebration is recognised by UNESCO as Cultural Heritage. Dia the los muertos is also called All Souls Day. A true Remembrance day of rituals & ceremonies. Celebrating the lives of beloved family and friends who have passed away. To honor and remember.